I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work at PlaceIQ.

The creepy factor at [Zynga] comes when they start designing for “behavior” instead of game design and fun. Behavior is what they are looking for. Behavior is what they measure, on a massive scale. It’s not about having fun to them, its about monetizing the fun, cloning games, buying indie studios, and suing the shit out of other companies.

A former Zynga engineer does an AMA. Wish I could say this is surprising.

I can’t wait until casual gamers become more mature, indie developers figure out how to market actually fun games, and the Zynga world of social gaming falls apart.


Q: How does the creative process work when you are only using data to build a game?

A: Take out the word “creative”.

Source: reddit.com

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