“ The creepy factor at [Zynga] comes when they start designing for “behavior” instead of game design and fun. Behavior is what they are looking for. Behavior is what they measure, on a massive scale. It’s not about having fun to them, its about monetizing the fun, cloning games, buying indie studios, and suing the shit out of other companies.”
A former Zynga engineer does an AMA. Wish I could say this is surprising.
I can’t wait until casual gamers become more mature, indie developers figure out how to market actually fun games, and the Zynga world of social gaming falls apart.
Q: How does the creative process work when you are only using data to build a game?
A: Take out the word “creative”.