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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

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The Perils of Prescriptive Design

  • Customer: Excuse me, would you mind heating up this pastry some more? It's cold in the middle.
  • Starbucks Employee: Um, let me check... [Turns around and looks at their oven. Each button on the oven's face is labeled and preset to correspond with a specific pastry. The employee seems to be realizing she is unable to warm this pastry just a little bit.]
  • Customer: It's fine on the outside, just cold in the middle. Just throw it in for a few seconds.
  • Starbucks Employee: [Throws the semi-warm pastry in the trash] I'm going to have to make you another one...

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  1. dbreunig posted this