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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

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“ [Barnes & Noble] have figured out how to use the store to sell e-books. Now, hopefully, we can figure out how to make that go full circle and see how the e-books can sell the print books.
”

Carolyn Reidy, president and chief executive of Simon & Shuster.

This is the delusional logic entrenched publishers are betting on: a magical future will appear where iPods will drive people to buy CD players, smartphones will sell Franklin day planners, Nooks will help sales of paper, and everything will be fine.

The publishing industry, as we know it, is doomed.

(Via NYTimes.com)

Source: The New York Times

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