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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

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With regard to category interests, the demographic profiles easily pick up on things like travel searches. Our own Ryan Paul said Google captured him perfectly, with categories about computers and electronics, video games, and cats.

Ars Technica editors share their Google ad preferences.

To be fair, “computers and electronics, video games, and cats” probably describes 75% of the internet.

To be unfair, Google pegs me as someone interested in “CD Audio Shopping”.

Source: Ars Technica

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