“ In the U.S. we were very, very successful coming from the core enterprise business, and in the public opinion this is still where we’re skewed to. We need to be more marketing-driven. We need to be more consumer-oriented because this is where a lot of our growth is coming from. That is essential in the U.S.”
Newly minted RIM CEO Thorsten Heins, whom doesn’t think RIM needs to make “seismic” changes.
I hope he realizes marketing isn’t the key to consumer growth. It’s the product and platform. If marketing could solve the problems created by loyal consumer myopia, Jerry Yang would still be at Yahoo! and Thorsten Heins would still be COO. (via USATODAY)
Source: USA Today
