The Media Agency Behind the Chome Pay-Per-Link Mess Just Received $25 Million in Funding
I’m not sure whom to laugh at here… This paragraph from their blog post announcement details their “assets”:
Unruly’s proprietary technology, RAMP (Real-time Amplification and Measurement Platform), powers the entire social video campaign lifecycle and their Viral Video Chart is widely recognized as the Billboard Hot 100 of the Internet generation. Unruly is a whitelisted Facebook partner and its video ad charts are syndicated to major outlets, including Mashable, The Guardian, Adweek, Die Welt and the IAB.
Amazing. Whitelisting is free, RAMP is probably just a social media CMS, and getting Mashable and Adweek to syndicate your widget is not quite an achievement.
In two years or so businesses are going to find their footing in social media, experiment less, and separate the real tools from the processes hawked as tools. Afterwards, the easy money in this sphere is going to dry up very quickly.
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