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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

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Marketers are Now Targeting Drunk Shoppers 

So says the NYTimes:

“The hang-ups of spending your hard-earned cash are so far removed from your life when you’ve had a bottle of wine,” Mr. Tansey said in an e-mail. The New Zealand trip was terrific, he said. But a pair of $3 sunglasses on eBay “turned out to be horrible fakes, with $17 of postage that I obviously didn’t see with beer goggles.”

Ah, modern life.