“ We worked closely with Apple to bring Latitude to the iPhone in a way Apple thought would be best for iPhone users. After we developed a Latitude application for the iPhone, Apple requested we release Latitude as a web application in order to avoid confusion with Maps on the iPhone, which uses Google to serve maps tiles.”
I for one am thrilled Apple pushed back on Google. Latitude isn’t that innovative; it’s only notable because it plugs into your existing Google data. In pushing them back to the web, Apple continues to see innovation from the likes of Four Square, Loopt, and the other start-ups of the world that are willing to discover the benefits and insights around location-sharing functions.
Cracking the consumer problem around location-based services (ie: reluctance) is crucial to the future of the iPhone. Apple is right to spur innovation from smaller partners in this space. (Via Official Google Mobile Blog)
Source: googlemobile.blogspot.com
