“ Most people thought Blippy’s biggest challenge would be getting users to share their purchases. Turns out the hard part was getting users to look at other people’s purchases. Getting people to share is a small hump. Getting them to obsess over the data—making it fun, interesting, or useful—is the big hump.”
Philip Kaplan, co-founder of Blippy, which shared a stream of your credit card purchases. (Via Paul Boutin at Technology Review
Source: technologyreview.com
