On the Nook Color
Future case study for aspiring MBA’s:
- If you’re launching a product that competes with two product categories, each dominated by separate companies with subsidized hardware and huge marketing budgets, refer to your product as a ‘hybrid’ rather than a ‘two-front war.’
- Distract people from your incredibly slow, painful user experience by making it ‘customizable’ and in color.
- Push out shoddy products so you can re-categorize the company you’re trying to sell as a technology company, not a book store.
- Give Engadget an exclusive and they’ll gush over it, anyway.
The Nook Color is like the musical in The Producers, except it’s not going to be an accidental hit.
