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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

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Brent Simmons On the Tab Labels in the New Twitter App 

Well said:

Connect and Discover are the ones I like least, since they sound as if they weren’t decided upon by designers but by a murder of marketing executives perched around a big table. Both are too-abstract Latin words with the blood sucked out of them.

I would have gone with Mentions and Find. Those words may not encompass everything you can do on those tabs, but they’re close enough, and they mean something — while connect and discover mean almost nothing. Those require translation into the concrete. (Why Find instead of Search? Because Find implies success, while Search is an action that may fail.)

Buzzwords are free because they require no decisions on the part of the designers, product, or company. Every time someone says ‘innovation’, ‘content’, ‘buzz’, or ‘gamification’ without any details or qualifiers, run.

‘Data’ is falling into this group as well.

(Via Daring Fireball)