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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

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Efficiency, then Speed 

The Economist gets mobile computing better than most dedicated gadget blogs:

The first thing to understand about all of Apple’s portable devices—whether iPods, iPads or iPhones—is that performance is subservient to efficiency.

Every decision considers the 12 hour battery life.

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