Why Not Preinstalling Flash Matters
Two bits of news:
- Apple is no longer bundling Macs with Flash installed
- One-third of iPad owners have yet to download an app
Still think everybody will wrestle with an Adobe installer?
As an advertiser, you can bet we’ll be thinking twice when building any Flash engagement. With 10 million+ iOS devices and the upcoming wave of Macs shipping without Flash it would be foolish not to explore alternatives.
