The Difference Between Amazon and Apple
Let the Kindle Fire reviews wash over you and you’ll notice a theme: the price is mentioned early and often. The price is employed as a caveat for both detractions and compliments.
Reading these reviews has helped me realize, or at least find the words to describe, the fundamental difference between Amazon and Apple. The two companies can be summed up simply:
- Amazon creates great deals.
- Apple creates great experiences.
That’s it. Neither is better, just different.
This macro distinction is what matters most when users (or investors) consider long-term relationships with either technology ecosystem. Because technology companies don’t simply sell discrete products these days. They sell services or, more accurately, relationships: long-term partnerships with transition costs and dependencies.
Just making the linguistic shift from “product” to “relationship” should force most to adjust their evaluation criteria wildly.
I’m still trying to figure out similarly simple lines for Google, Microsoft, Facebook, and others. Microsoft traded the “create” verb for “improve” a long time ago, which requires dominance to be sustainable.
Does my struggle indicate each company’s lack of focus or am I missing something?
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now-what reblogged this from dbreunig
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ajroach42 said:
Google doesn’t create. Google adapts, changes, borrows, uses, and destroys.
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dbreunig posted this
