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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

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We’re introducing a method that lets you opt out of having your wireless access point included in the Google Location Server. To opt out, visit your access point’s settings and change the wireless network name (or SSID) so that it ends with “_nomap.” For example, if your SSID is “Network,” you‘d need to change it to “Network_nomap.

From the Official Google Blog post, “Greater choice for wireless access point owners”.

To stretch a metaphor, I’d suggest all retailers should append “_notake” to all their product tags if they don’t want me to steal them.

Seems fair. Now they have a choice.

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    stretch the definition of
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