Ad Companies Face a Widening Talent Gap
The NYTimes finally writes a trend piece that hits home for me:
The digital talent gap is driven in part by the enormous amount of user data that ad tech companies are collecting for agencies and marketers — data that is instrumental in directing ads to consumers and analyzing trends. New hires are needed for a variety of tasks, including writing code, creating digital advertisements, Web site development and statistical analysis.
“The demand has far outstripped the supply,” said Joe Zawadzki, the chief executive of MediaMath, an ad tech company in New York. “The number of things that you need to know is high and the number of people that have grown up knowing it is low.”
The big theme here is that industries that once considered themselves outside of technology have evolved into digital fields. The problem isn’t merely about hiring. It’s also about internal culture and workflows that are totally incompatible with how software development currently works. There’s going to be a few years of pain until both sides figure out how to meet somewhere in the middle.
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