“ It would have stayed that way forever, but one day a mysterious yet important man at GM had a mysterious yet important idea: Executives should drive cars from their own division!”
And then every GM brand started making a Cadillac. I once heard that Ford held onto Land Rover for years despite mounting losses, purely because executives didn’t want to go back to driving Explorers. (Via How Fake Luxury Conquered The World)
Source: speedsportlife.com