“ The problem with apps, and by this I mean native apps that must be downloaded to your phone, is that they are just becoming too much trouble to organize and maintain. It’s just not realistic to have an app for every store you go to, every product you own and every website you visit.”
Scott Jenson, Frog Design’s creative director.
He’s onto something, he just doesn’t know it: we aren’t going to go to as many websites as we once did. A handful will be gateways to the larger web. This is the threat Google knows too well.
For average users, typing a search term or URL on a mobile device is infinitely more finicky than organizing apps.
Source: designmind.frogdesign.com
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