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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

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In Greek mythology Procrustes or “the stretcher [who hammers out the metal]” … was a rogue smith and bandit from Attica who physically attacked people by stretching them or cutting off their legs, so as to force them to fit the size of an iron bed. In general, when something is Procrustean, different lengths or sizes or properties are fitted to an arbitrary standard.
Procrustean is my new favorite world. If you’re in a workplace that deals with design, development, or media you could use “Procrustean” 15 times a day, easy. (Via Wikipedia)

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