“ As a non-Nielsen viewer, I feel the most effective means of making an impact is to wield my consumer power in a way that NBC and their sponsors will be able to measure,” Ms. Farrington wrote, noting Subway’s support of “Chuck.” “To demonstrate my gratitude to that franchise for their support of Chuck, I’m pitching a ‘Finale & FOOTLONG’ campaign to all the Chuck forums and boards.”
To which Hamilton added, “And Subway of course is all like ‘HEH, yes, buy our sandwiches, it’ll be good for your show, or whatever, sure, just buy those sandwiches. We love that show, Charles, or whatever.’” (Via Gawker)
Source: Gawker
