Amazon’s FireFly technology recognizes 100 million objects (read: products). And there’s a dedicated button to activate it on every Amazon Fire Phone:
Using Firefly, a button on the side of the Fire Phone will instruct the camera to recognize a phone number, a book, a DVD, a URL, a QR code, and more. Additionally, Firefly will be able to listen for music (like Shazam) and identify a song that’s playing in the ambient noise around you. Amazon said that iHeartRadio, a popular app developed by Clear Channel, is already integrated with this function and will let you build a playlist based on an artist you hear and like.
Firefly can also identify TV shows down to the episode you’re watching, as well as art pieces (identifying art based on an image was something this writer desperately desired while failing an art history class in high school).
Basically the Fire Phone can identify anything in the physical world which you can purchase at Amazon.