Branded content partnerships are really hard to do well. Rarely do the publisher’s and advertiser’s ethos align cleanly to create something that both feels natural and is honestly compelling.
Patagonia’s partnership with iFixit is pitch perfect. It’s honestly helpful, completely aligned, and given iFixit’s ethos against buying-more-things it scores points for difficulty.
Carefully calibrated party measurements.
The lengthy story is embedded in Dangerous Women, an anthology of fantasy writing co-edited by Martin, and along with its impressively long and GRRM-name-checking title — The Princess and the Queen, Or, The Blacks and the Greens: Being a History of the Causes, Origins, Battles, and Betrayals of the Most Tragic Bloodletting Known as the Dance of the Dragons, as set down by Archmaester Gyldayn of the Citadel of Oldtown ((here transcribed by George R.R. Martin)). —
The new George R.R. Martin story has a title too long for Twitter. Brave choice.
Also, it sounds like a grad paper submitted to a dragon studies symposium.
Navy Launches UAV from Submerged Submarine -
Operating under support of the Los Angeles class submarine USS Providence (SSN 719) and the Naval Undersea Warfare Center-Newport Division (NUWC-NPT), the NRL developed XFC UAS - eXperimental Fuel Cell Unmanned Aerial System - was fired from the submarine’s torpedo tube using a ‘Sea Robin’ launch vehicle system. The Sea Robin launch system was designed to fit within an empty Tomahawk launch canister (TLC) used for launching Tomahawk cruise missiles already familiar to submarine sailors.
Once deployed from the TLC, the Sea Robin launch vehicle with integrated XFC rose to the ocean surface where it appeared as a spar buoy. Upon command of Providence Commanding Officer, the XFC then vertically launched from Sea Robin and flew a successful several hour mission demonstrating live video capabilities streamed back to Providence, surface support vessels and Norfolk before landing at the Naval Sea Systems Command Atlantic Undersea Test and Evaluation Center (AUTEC), Andros, Bahamas.
Computer scientists have developed a malware prototype that uses inaudible audio signals to communicate, a capability that allows the malware to covertly transmit keystrokes and other sensitive data even when infected machines have no network connection. — Ars Technica
Iceland police regret first killing
The product, named the RF Safe-stop, works by sending an RF pulse to a car at up to 50 meters (164 feet) away. The pulse “confuses” the car’s electronic systems, which the BBC said made the “dashboard warning lights and dial [behave] erratically.” The engine then stalls, and the car comes to a stop. How safely and quickly the vehicle would stop depends on the vehicle, and this technique would not work on older vehicles. — Ars Technica, on a new prototype that can shout down car engines from 50 meters away.
CNN began its coverage by showing video of some of the isolated incidents, showing black men and teens sucker punching people. The idea that this is happening with any frequency has been largely debunked, including by New York Police Commissioner Ray Kelly at the start of the CNN segment. But CNN wants to talk about it, so… — The Wire
Buzzfeed Bans the Negative Book Review -
Bob Garfield writes:
The estimable online publication BuzzFeed has changed the rules of critical engagement. All I can say is “Bravo!”
At least, if I were writing book reviews for BuzzFeed that’s all I could say, because at BuzzFeed there is no room in the literary criticism section for, you know, criticism. Finally, in an online world of gratuitous snark, one courageous editor has displayed the vision to give thumbs down to thumbs down. You read that right: no negative reviews.
“Why waste breath talking smack about something?” the recently hired book editor Isaac Fitzgerald rhetorically wondered in an interview with the Poynter Institute. “You see it in so many old media-type places, the scathing takedown rip.”
I agree that unwarranted negativity isn’t good. But I disagree that all negativity is unwarranted.