“Who does Mel Gibson have to punch in the face around here to get people to stop seeing his movies?” —The A.V. Club
Sometimes you just need to listen to Tom Sawyer loudly to make it through a long work day.
“Media is all about building habits. Successful producers bind an audience to their creation, building an insatiable hunger for the next installment, next episode, next post. But when you focus on viral success, you throw that focus on repeatability out the window. By its nature, viral videos are designed to surprise, titillate and entertain. They are, by nature, unique; the 27th keyboard cat or the 12th dancing baby is just plain boring. But once video producers taste the heady success of a viral hit, they keep trying to re-create lightning in a bottle.” —Revision 3’s Jim Louderback on why viral videos aren’t worth it. Wise words. Read the whole piece. (Via Advertising Age)
I can’t wait to write some killer data visualization apps on the iTV.
Why isn’t anyone speculating about iAds in iTV? I’d watch an iAd for a TV show.