Drewbot

Month

December 2010

Nov 30, 20102 notes
Nov 30, 20102 notes

November 2010

Is Comcast Ruining the Internet? → theatlanticwire.com

Fantastic summary from the Atlantic Wire. Basically, Level 3 is a jerk, but Comcast could easily be perceived as one. 

Level 3 made a gutsy bet that Comcast protesting against the immense volume of traffic they’re throwing Comcast’s way (remember, Netflix alone is the biggest traffic generator in the US) would be perceived as an anti-competitive action since Level 3’s data compete’s with Comcast’s other products.

This isn’t the clear Net Neutrality battle we’d like. In fact, it threatens to screw Net Neutrality either way it goes. Either Level 3 cedes to Comcast’s bill and potentially establishes precent for traffic metering or Comcast lets Level 3 slide (voluntarily or not) and structures all future deals with this situation in mind, upping costs for smaller start ups to come.

And for the record: I was wrong.

Nov 30, 2010
“Media buyers may know many of their measures of performance are misleading; the savvier ones know clickthroughs are an indicator of the blindness, senility or idiocy of readers rather than the effectiveness of the ads.” —

Nick Denton

Ok, I lied. This was too good not to quote.

Nov 30, 20103 notes
Why Gawker is moving beyond the blog → lifehacker.com

Nick Denton explains the strategy behind Gawker’s redesign and strategic shift. There’s too much here to note, quote, and otherwise cherish. Read the whole thing from start to finish if you work in media, enjoy media, or live on the internet.

Nov 30, 20101 note
Nov 30, 2010
“If I had to summarize our learnings in three words: “simple trumps complete.” —Response from NetFlix’s Chief Product Officer as to what they A/B test and what’ve they’ve learned. (via alexbain)
Nov 30, 20107 notes
“Here’s just a selection of the great calls that Chris made: the eviction of the ad networks that were undercutting our premium positioning; the establishment of a creative services unit to work on custom implementations for clients; sponsored posts, advertorial content in the main flow of the sites; the introduction of custom marquee and panorama units commanding higher rates than standard IAB units.” —

Nick Denton writes a farewell email for Gawker’s sales lead Chris Batty.

This is fantastic advice for any site that has grown to a respectable size, employs its own sales force, and wants to stand out among the mess that is the digital media marketplace.

As if to emphasize it’s brilliance, I encountered this quote on Business Insider, where I had to enable Flash to click through a video roadblock and dodge Vibrant Media keyword hover-overs (that have nothing to do with the article). To complete the juxtaposition, I sincerely hope Business Insider breaks this advice into a multipage slideshow with unrelated clip art.

Nov 30, 20102 notes
Nov 30, 20106 notes
Google's Real Offer For Groupon: $6 Billion ($5.3 Billion Plus $700 Million Earnout) → businessinsider.com

Well, Google has the cash to spend and badly needs people who ‘get’ local management. Their local efforts haven’t been killing it: they’re geared towards the San Francisco set (QR Codes, micro-celebrity influencer maps*, naming a product Hotpot) and predictably don’t catch on much outside the 415.

If this does go through, I’d suggest an anthropology or business school student start calling Google to observe the merger for the next two years. You couldn’t ask for two companies with more different cultures. Sure, they have the same quirky sheen (meme in-jokes and funky furniture) but inside you’re looking at one company who is all quants and one who deals in shoe-leather and local hand holding.

* Seriously, if I had a dollar for every brainstorm I’ve been in where somebody suggests the ‘let’s use influencers to show their favorites’ approach, I’d have…tens of dollars. It never works, it’s always wayyy too niche (as the creatives try to out-hip each other and the client takes their word for the zeitgeist), and generally blows the budget on fees before they have a chance to consider the media. While it may work for a small launch in the blogosphere, it’s not a mainstream tactic by any measure.

Nov 30, 20106 notes
“No one makes money on physical books anymore.” —Morningstar analyst Pete Wahlstrom on Barnes & Noble’s recent guidance.
Nov 30, 20102 notes
io9 Reviews the Spiderman Musican → io9.com

Along the way, the following things happen:

  • Carnage, Electro, Kraven, the Swarm, the Lizard, and the aforementioned Swiss Miss have a supervillain “beauty pageant.”
  • Carnage sashays down the runaway the fiercest of all.
  • The Geek Chorus cheekily admits to making up Swiss Miss (below) for the show. Swiss Miss has ninja stars for nipples.
  • 8-legged spider-monster chorus girls rob a shoe store and sing about high heels. — In the show’s best number (“Turn Off The Dark”), Peter Parker almost has dream sex with Arachne while hanging upside down.
  • Spider-Man’s leitmotif plays 100 times.

And that’s just the second act! This sounds like an amazing disaster… One I can only hope to see before they shut it down!

Nov 30, 20101 note
Nov 29, 201039 notes
Level 3 Communications Issues Statement Concerning Comcast's Action → marketwatch.com

kellysutton:

On November 19, 2010, Comcast informed Level 3 that, for the first time, it will demand a recurring fee from Level 3 to transmit Internet online movies and other content to Comcast’s customers who request such content. By taking this action, Comcast is effectively putting up a toll booth at the borders of its broadband Internet access network, enabling it to unilaterally decide how much to charge for content which competes with its own cable TV and Xfinity delivered content. This action by Comcast threatens the open Internet and is a clear abuse of the dominant control that Comcast exerts in broadband access markets as the nation’s largest cable provider.

Hey, Comcast. Stop it.

I’m moving in two months. I will bend over backwards to avoid using Comcast as my ISP.

Nov 29, 201053 notes
“Jigsaw puzzles.” —A 92 year-old woman’s response to my poll question, “What type of games would you like to see more of?” The entire survey had been about videogames up to that point.
Nov 29, 20103 notes
WikiLeaks Reveals Everybody’s Christmas List: The World Wants Drones → wired.com

(Via Danger Room)

Nov 29, 2010
iOS Fonts → iosfonts.com

A cheat sheet for iOS fonts which displays how they look on the iPhone and iPad. Spoiler alert: Zapfino works on both.

Nov 29, 2010
Play
Nov 29, 201016 notes
“This isn’t StarCraft.” —South Korea defense minister Kim Tae-young, responsing to a Korean politician’s inquiry as to why the South didn’t respond for 13 minutes and with minimal force. (Via Kotaku)
Nov 29, 20104 notes
Nov 29, 2010
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