Ok, I lied. This was too good not to quote.
Nick Denton writes a farewell email for Gawker’s sales lead Chris Batty.
This is fantastic advice for any site that has grown to a respectable size, employs its own sales force, and wants to stand out among the mess that is the digital media marketplace.
As if to emphasize it’s brilliance, I encountered this quote on Business Insider, where I had to enable Flash to click through a video roadblock and dodge Vibrant Media keyword hover-overs (that have nothing to do with the article). To complete the juxtaposition, I sincerely hope Business Insider breaks this advice into a multipage slideshow with unrelated clip art.